Marketing Insights
Strategies, teardowns and what we are learning as we build.
-
Marketing to Students Under 18 in India: What Google, Meta and the DPDP Act Allow
Google, Meta and the DPDP Act limit how you advertise to students under 18. What is allowed, what changes in May 2027,…
Read article -
ChatGPT Ads in India: What Is Live, What It Costs, and Who Should Test It
ChatGPT Ads opened to Indian advertisers on 31 August 2026. Here is who sees them, how targeting works, what early costs look…
Read article -
Google Is Moving Your Search Campaigns to AI Max. Here Is What to Check First
Google is upgrading Search campaigns to AI Max through September 2026. Here is what changes, what the data says, and the checklist…
Read article -
GPT-6 Astra and AI Search: What Actually Changed for SEO
OpenAI's GPT-6 Astra launched on 3 September 2026. Independent testing tells a different story to the launch benchmarks. Here is what it…
Read article -
How to Choose a Performance Marketing Agency: The Questions That Actually Separate Them
Every agency has a deck of wins. None have a deck of the accounts that went nowhere. Here is what to ask…
Read article -
In-House vs Agency for Performance Marketing: The Arithmetic
Most teams compare a salary to a retainer and stop there. That comparison is wrong in three separate ways, and it usually…
Read article -
How Much Does a Performance Marketing Agency Cost? A Straight Answer
Most agencies will not put a number on a page. Here are the five pricing models, what each one really costs you,…
Read article -
Google’s August 2026 Spam Update: What It Hit, and the Change That Matters More
The August 2026 spam update ran 18–21 August. Here is what Google said, what sites actually saw, and the quieter June change…
Read article -
3D Product Renders vs Photography: When Each One Wins
Renders and photography are not competing for the same job. One has a fixed cost per shot, the other a fixed cost…
Read article -
Which Marketing Work Should You Automate With AI — and Which Breaks When You Do
The useful question is not what AI can do. It is what happens when it is wrong. Here is the test we…
Read article
Let's Talk
Leave your details and our team will get back to you.
- A reply within 24 hours
- A free audit of your current setup
- No obligation, no pressure
