Category: Performance
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Marketing to Students Under 18 in India: What Google, Meta and the DPDP Act Allow
Google, Meta and the DPDP Act limit how you advertise to students under 18. What is allowed, what changes in May 2027,…
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ChatGPT Ads in India: What Is Live, What It Costs, and Who Should Test It
ChatGPT Ads opened to Indian advertisers on 31 August 2026. Here is who sees them, how targeting works, what early costs look…
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Google Is Moving Your Search Campaigns to AI Max. Here Is What to Check First
Google is upgrading Search campaigns to AI Max through September 2026. Here is what changes, what the data says, and the checklist…
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How to Choose a Performance Marketing Agency: The Questions That Actually Separate Them
Every agency has a deck of wins. None have a deck of the accounts that went nowhere. Here is what to ask…
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In-House vs Agency for Performance Marketing: The Arithmetic
Most teams compare a salary to a retainer and stop there. That comparison is wrong in three separate ways, and it usually…
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How Much Does a Performance Marketing Agency Cost? A Straight Answer
Most agencies will not put a number on a page. Here are the five pricing models, what each one really costs you,…
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What Is a Good ROAS? How to Set a Target That Reflects Your Actual Margins
The honest answer to what is a good ROAS is that the question is missing a variable. Here is the formula that…
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Five Signals That Tell You an Ad Creative Is Working — Before the Conversions Do
Waiting for conversion data means waiting a week and spending the budget to get it. These five signals appear within days and…
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